Alternative Film / Video
Festival Identity
In 2019 I was invited to conceive and materialize a new identity for the Alternative Film/Video festival of experimental video and movies. So I developed a very flexible and adaptable identity that can easily be changed from one year to another. And since the festival never really had a logo I didn’t want this to feel like a logotype, but still it had to have some recognizability
In 2019 I was invited to conceive and materialize a new identity for the Alternative Film/Video festival of experimental video and movies. So I developed a very flexible and adaptable identity that can easily be changed from one year to another. And since the festival never really had a logo I didn’t want this to feel like a logotype, but still it had to have some recognizability
The theme chosen for the 2019 edition was The Great Acceleration - the age that we live in, the age of Anthropocene. Being that the influence of mankind on nature is the main topic I wanted something that is man made and aggressive and menacing in its attributes. Also my idea was to use a leitmotif for the entire festival, an iconic image that is instantly recognizable. I decided to use the image of a can, because of it’s metallic, artificial and sharp feel. And it had a little bit of mystery in itself like a Pandora’s box, or can if you will, that when opened would realize humankind’s worst plagues.
